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Acceptance, but not at any price
Combine the trends and it’s evident that not only are people more prepared to subscribe to apps than in the past, but that they’re beginning to see the value in doing so. (That doesn’t excuse greed — how many users winced at recent price increases for Office 365, for example? Who else using creative apps feels as if the price they’re paying is far more painful than any “Apple tax”?)
Apple’s Creator Studio comprises two of the world’s most widely used creative apps, along with Photoshop competitor Pixelmator Pro. The suite also includes specialized tools for audio and video, and Apple’s own Office-compatible apps for spreadsheets, presentations, documents, and collaboration. The cost? $12.99 a month.
We can only speculate for now about the probable success of the bundle once it launches later this month, but we can already take an objective look at the timing of the release:
